News and insights.

October 19, 2026 · Marijn Brussel

Close the loop. Improve it, never expand it.

A company becomes a business when it closes the loop. Loop engineering is something musicians, directors and game designers have done for centuries. Now it’s how you build a company, and it’s the most fun I’ve had building one.

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One loop: a tape runs along its lower half into a model, the model writes a breakdown, a spec checks it, and the verdict lands back on the tape.

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October 7, 2026 · Sam Sugarman

Make work more fun

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October 6, 2026 · Sam Sugarman

Guest experience: your dental team has better things to do

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October 5, 2026 · Marijn Brussel

The Service Factory

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October 1, 2026 · Marijn Brussel

AI Agents are CPUs. Automation needs a GPU.

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September 30, 2026 · Sam Sugarman

Change management is fucking hard

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September 30, 2026 · Sam Sugarman

Your AI has a plumbing problem

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September 28, 2026 · Marijn Brussel

Set the agent’s boundaries

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September 28, 2026 · Sam Sugarman

Software that acts

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September 28, 2026 · Marijn Brussel

Test the task

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September 23, 2026 · Sam Sugarman

Tasks aren’t whole jobs

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September 2026 · Mulholland

The box that should stay empty

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September 2026 · Marijn Brussel

The model signs nothing

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June 29, 2026 · Sam Sugarman

The gap after coding agents

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February 27, 2026 · Marijn Brussel

Agents across the business

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February 2026 · Marijn Brussel

The agent is the easy part

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December 19, 2025 · Marijn Brussel

Teach the workflow

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December 8, 2025 · Sam Sugarman

Put AI into the workflow

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In conversation.

LangChain · June 29, 2026 · our note by Sam Sugarman

The gap after coding agents

Box CEO Aaron Levie explains why agents need more preparation outside software development. Records, permissions and business context shape what they can do.

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Morgan Stanley · February 27, 2026 · our note by Marijn Brussel

Agents across the business

SAP CEO Christian Klein follows agents from customer needs to stock and delivery. A person stays involved as the work moves between systems.

a16z · our note by Sam Sugarman

Software that acts

Diogo Almeida joins Ben Horowitz and Martin Casado on software that acts on a model’s decisions, and why business workflows sit at the center.

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Anthropic · our note by Sam Sugarman

Tasks aren’t whole jobs

Anthropic economist Peter McCrory and Harvard’s Jason Furman on why an automated task tells you less about a job than you might think.

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What do you want off your plate?